A minority-owned, family-founded concession management company bringing world-class brands to the places millions of people pass through every day.
In 1974, at the age of twenty-five, Jason Yoo left South Korea and arrived in the United States on August 15th — Korea's National Liberation Day — with a singular drive to build something lasting. What began as a small janitorial services firm in Houston has grown into one of the most respected independent Asian American concession management operations in the country.
With more than 45 years spanning facilities management, construction, real estate development, and airport concessions, Jason Yoo has become a true pioneer — a role model among a select group of successful Asian American concessionaires in the non-traditional foodservice industry.
JDDA holds licensing relationships with top national brands recognized by consumers and airport concession programs. Our proven operational track record makes us a partner of choice.
Headquartered in Houston, TX, JDDA operates concessions at some of the country's most recognized and high-volume venues — spanning major airports, leading universities, landmark transit hubs, and hospitals.
JDDA is a minority and family-owned business that prides itself on promoting diversity across all its business practices. Our team brings decades of industry experience and an unwavering commitment to superior service.
From grand openings to daily operations, our people are the reason world-class brands trust JDDA to represent them in the most demanding environments in the country.
Jason Yoo's journey from South Korea to becoming one of the most successful independent Asian American concessionaires in the United States is a testament to what determination, integrity, and a genuine love for community can build over a lifetime.
JDDA is not just a company — it is a family legacy, woven into the name itself, and carried forward with every new location, every new brand partnership, and every traveler served.
Arrived in the United States from South Korea in 1974. Founded HBS National Corporation in Houston in 1979. Over four-plus decades, built JDDA Group into a nationally recognized concession management company spanning airports, universities, hospitals, and rail stations — becoming one of the most successful independent Asian American concessionaires in the industry.